Pakistan Software Export Board (PSEB) is all set to participate in GITEX DUBAI 2008 from 18th to 22nd October 2009. GITEX Dubai is among the world’s top three IT exhibitions and proves to be the most important gateway to the Middle East market. This flagship event has placed Dubai on the map internationally as an emerging global technology hub and it continues to be the most important gateway to the Middle East ICT market. Last year number of exhibitors increased to 3,361 companies, from 83 participating countries and approximately 129,884 visitors from 157 countries attended the event.

PSEB has been participating in this prestigious exhibition regularly for last several years. As a result valuable business leads have been passed on to the participating member companies. This year PSEB has sponsored the participation of eleven leading ICT companies who will be showcasing their products in this international event, he added.

The participating companies include Excellent Solutions, Trillium Information Security Systems, A2Z Creatorz, Royal Cyber Inc, Sidat Hyder Morshed (Pvt) Ltd, WallSoft, Confiz, SuperNova Solutions, Gillani Software, ClearCube Middle East. These companies are renowned world over in their respective areas particularly in software development, information security, web applications, financial applications, quality management, business process management services, graphics, animation and multimedia etc. The key target groups are users from the wholesale & retail sector, banking and financial services, the services sector, government agencies, industrial manufacturing, educational sector and all other users passionate about technology.

Mr. Sulman Hassan, Director International Marketing, PSEB stated that the biggest challenge faced by the IT companies in the prevailing socio economic situation of the country is access to market. The international marketing efforts of PSEB have provided a platform to the member IT companies to market their products and services in key foreign markets. Benefits generated through international exhibitions and delegations can be evidenced by the consistent increase in the foreign exchange revenues, creation of employment and improving the country image / perception the country”

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Pakistani IT companies will be looking forward to doing business with their counterparts in Dubai and networking with financial and technology leaders. The exhibitors will enjoy access to the expanding Dubai IT market and other regional IT powerhouses. The participants will also attend a variety of workshops and conferences involving leading IT professionals from around the globe

Pakistan Software Export Board (PSEB) is a Government agency mandated to promote Pakistan’s IT Industry, including software, IT Enabled Services, hardware and call centers locally and globally. PSEB has been facilitating the IT Industry through its programs in Human Capital, Office Space, Marketing, Company Capability Development, Telecom Bandwidth, Industry Finance, Public Policy, Strategy & Research, and Facilitation. Government has already introduced a package of incentives including tax exemptions for the IT sector until 2016, 100% foreign equity and earnings repatriation and low-rent facilities for IT companies. Pakistan has a large talent pool of English speaking cost competitive and skilled workforce, large number of internationally certified companies and reliable telecom infrastructure.

PSEB works extensively with international trade associations, commerce bodies and media to promote Pakistan’s IT industry There are more than 1200 IT companies registered with PSEB which possess expertise in custom software development, ERP, Financial solutions, Mobile Content, Document Management, Enterprise computing and BPO.

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