Global mobile data traffic surpassed voice during December of 2009, after growing 280 per cent during each of the last two years. The total data traffic on mobiles, across the world, exceeded an exabyte for the first time in 2009. According to forecasts, global mobile data traffic is to double annually over the next five years. According to Ericsson’s findings and Sharma Consulting study:

• Total mobile data traffic, which includes SMS text messaging, also topped mobile voice traffic in the United States last year for the first time.

• An exabyte is one quintillion bytes, or one billion gigabytes. Chetan Sharma, who counts AT&T and China Mobile as clients, says North America and Western Europe’s mobile data markets are growing so rapidly they each should exceed an exabyte in 2010.

• Sharma expects 2010 to be the first year that mobile broadband connections would exceed fixed broadband connections globally.

• Sharma said that overall telecom revenues stayed flat last year, largely due to the worldwide recession. The good news is that, unlike in many other industries, they didn’t decline.

• The total number of app downloads hit $7 billion; bringing in $4.1 billion in revenues.

• Asia had the largest percentage of downloads, but North Americans accounted for more than 50% of the app revenue.

• Text messaging still accounts for the majority of data traffic but soon its supremacy will be challenged by music, television and video streaming, voice navigation, games, web surfing and other things.

• In 2009, traffic on 3G networks also surpassed that of 2G networks.

• Some 400 million mobile broadband subscriptions now generating more data traffic than the voice traffic from the total 4.6 billion mobile subscriptions around the world.

• Social networking sites on mobile devices and mobile broadband-based PCs now account for a large percentage of mobile data traffic.

• Over 200 mobile operators in 60 countries are deploying and promoting Facebook mobile products, with over 100 million active users accessing Facebook through their mobile devices.

• 80% of mobile broadband users demand anytime, anywhere access.

• It also finds that as mobile data traffic increases, the mobile broadband connection is becoming as personal as the mobile phone.

• The top ten nations by overall revenues were: U.S., China, Japan, France, Italy, UK, Germany, Brazil, Spain and India.

• By data revenues alone the top ten were: U.S. Japan, China, U.K., Italy, Germany, France, Australia, Spain and Korea.

• The top 10 nations in terms of the number of mobile subscriptions are China, India, U.S., Russia, Brazil, Indonesia, Japan, Germany, Pakistan and Italy.

• The only mobile companies worldwide that are bringing in $50 million or more in revenues are China Mobile, Vodafone, AT&T Mobility and Verizon Wireless.

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