Telenor Pakistan supports new talent Amanat Ali by launching his first music album “Kohram” in collaboration with Fire Records. Amanat Ali is a renowned upcoming star in the subcontinent with the runner-up award in ZTV’s singing competition SaReGaMaPa.
The good news for Amanat’s fan and Telenor Pakistan customers was conveyed through a joint press conference at a local hotel here in Karachi today. Amanat announced the launch of his album along with Telenor Pakistan’s Manager Corporate Communications and Responsibility and Fire Records Chief Operating Officer Dr. Akbar Yezdani.

Amanat Ali, who rose to stardom in 2007 after being declared runner up in the sub-continent’s famous music competition SaReGaMaPa, has enjoyed much fame in the region ever since. He has also gained fame in the UK and the USA through live concerts over the past two years. Addressing the press conference he said, ‘’ What keeps me going is faith, my trust in the God gifted talent of singing and prayers from my millions of fans throughout Pakistan and the rest of the world.’’ In an answer to a question from the media he said, ‘’It is very encouraging to see corporate organizations supporting the young talent of Pakistan. This provides us a platform to further polish our skills for the outstanding performances expected from us.’’

Talking to the media about Amanat’s album launch, Telenor Pakistan’s Manager Corporate Communications and Responsibility Affan Haider said, “We believe in providing meaningful entertainment to our customers. Amanat Ali, also the brand ambassador for Telenor TalkShawk, brings a fresh voice to the world of music coupled with unique vitality. Pakistanis, young and old, appreciate his talent, and have been eagerly waiting for his first album’s launch. Telenor Pakistan is pleased to introduce ‘Kohram’ to its customers and all music lovers. We have partnered with Fire Records to provide maximum publicity to the album.”

The COO of Fire Records Dr. Akbar Yezdani said, “When we heard Amanat Ali during his appearance in a reality show; we knew he had genuine talent and will make his country proud. As it transpired over successive weeks, Amanat impressed audiences and professionals alike. As for the album, it has entirely been produced in Pakistan by young and very talented producers, musicians and engineers. The album is a blend of upbeat tracks like ‘Kohram’ and ‘Rab Janay’ as well as classical tracks like ‘Thumri’ which establishes Amanat as an accomplished trained singer.’’ Replying to a media question he said, ‘’We are very happy to partner yet again with Telenor to bring quality music to our audience and together we hope to promote new talent in the future as well.’’

The Press conference concluded with a live screening of the title song of the album ‘Kohram’. Famous celebrities from the world of showbiz in Pakistan were also present at the occasion and applauded the young talents’ efforts.

Mobilink in collaboration with Fire Records today announced the exclusive sponsorship and launch of the new album of pop group Strings “Koee Aanay Wala Hai”. Representatives of Mobilink, Fire Records and the band were present to answer media queries and talk about their long awaited album.

Pakistan has come to dominate the pop music scene in the region since the phenomenal success and acceptance of the Nazia-Zoheb duo. Unlike situational and film music, our pop singers have emerged successfully to uplift the music scene in Pakistan. This is further seen from the great successes and fan-following our artists have amassed both across the border and internationally. From maestros to pop stars, they have gained acclaim and respect in the most competitive of environments.

While speaking at the press conference Chief Operating Officer Fire Records Dr. Akber Yezdani stated, “It’s our endeavor to introduce quality music to the people that is accepted across all geographical boundaries. We appreciate Mobilink’s credible association with music and are confident that it will further promote Pakistani talent and encourage the emergence of new artists. Our association with Strings is a testimonial of our intent and how we would like to promote music on a new level so that our artists are recognized and promoted at par, with any artist internationally.”

At the press conference Faraz Niaz, Assistant Brand Manager, Mobilink stated, “Strings is a charismatic band group and an inspiration to the youth, and brilliant goodwill ambassadors for Pakistan globally. We are extremely happy to launch their new album and help in reaching out to the young music lovers in Pakistan. We at Mobilink appreciate the way Strings have diligently worked over the years to introduce new music trends and we will continue to support the arts for the people of Pakistan.”

Faisal Kapadia and Bilal Maqsood of Strings responded at the press conference by saying “Our relationship with Mobilink & Fire Records plays an integral role in the promotion of the music industry as well as new talent in our country. Our new album promises to create mesmerizing waves for music lovers in Pakistan and abroad. It is our pleasure to be associated with a company that promotes innovation, emerging technologies and entertainment in Pakistan.”

Strings have carved a niche for themselves, both in Pakistan and abroad, including, successive Bollywood hits and recognition from Hollywood with their song in the blockbuster movie Spiderman.